Recent data in the Texas housing market shows a decrease in sales, which means property marketing is now more important than ever to get your property noticed. Knowing the best property marketing techniques will keep you ahead of everyone else involved in property management in Houston.
Property marketing has several things to consider, including setting a budget, using social media, and working your professional networks. Following these steps will have you successful in no time!
Here's more on the three ways to get started with property marketing.
1. Set a Budget
Knowing how much you'd like to spend on property management in Houston is essential before starting any strategy. Recent data from the Small Business Association found businesses only spend about one percent of the budget on marketing.
There are plenty of ways to channel money in Houston property marketing, including newsletters, social media, and traditional ads. Before setting a budget, research how much each avenue will cost. Spend money wisely!
Talk with property managers about property marketing techniques for the target audience. For example, if you are marketing apartment complexes to college students, what's the best way to reach them?
Discuss your budget with a property manager in the field. Ask for recommendations based on market conditions.
2. Use Social Media
About seven in ten Americans use social media daily. It's arguably the best way to incorporate a strategy for Houston property marketing.
Social media allows people to like and share content. You can also link content to your website and mobile platforms.
Moreover, work with your property managers to get you great content. Be sure a property manager takes excellent pictures and shows amenities.
A property manager can also connect you with people who can tell a great story about their experience. Interview past clients about why your company is the best and how you helped get them into a new home.
3. Work Professional Networks
Connect with people in your professional network as part of your Houston property marketing strategy. Be sure to attend networking events to promote your marketing efforts. Go armed with business cards and contact information!
Reach out to people who do business with real estate companies, such as home staging companies and contractors. Let them know of the properties in your portfolio and the potential clients you are trying to reach. Explaining the benefits of your properties in person allows you to display your personality and style.
Networking events raise your profile and increase your brand awareness for Houston area homes.
Three Ways to Begin Property Marketing
There are three ways to begin property marketing: developing a budget, using social media, and working professional networks. Getting these three strategies off the ground will help build a successful real estate career!
Contact us today and let us help you market your properties. We carry a complete listing of homes through the Houston area for all price points. We also can help with financing, landlords, and tenants.